As a sales copywriter, I’ve worked on dozens of 6 & 7-figure launches in the last 7 years.

Before that, I was a top performing tech salesperson (not products), and was trained by the people who literally wrote the bestselling books on how to sell. I’ve been selling intangibles (services & digital products) my whole career.

You probably launch 1-3 times a year. I launch with my clients every single week.

I know about far more than just copy - I know what’s working in different areas, have a pulse on things like design and ad trends, and have advised on small moves that made people hundreds of thousands of dollars.

My work sits at the intersection of sales psychology, trust building, and conversion strategy.

I’m here to help you build trust with a cohesive, professional launch.

That’s what this checklist does.